Monday, August 31, 2009
Creative Scrap Heap
I came across some articles in Handeye Magazine which set me to procrastination, and feelings of inadequacy- I am not good at marketing, I do hone my skills but to what end, to make a barely sustainable living?
From an article entitled Rites of Spring from Handeye Magazine Li Edelkoort comments on the global consumer economy: “The world is now a market, governed by mega-mergers and mega-brands. Suddenly, almost naturally, men and women are looking again at handmade, man-mastered, artisan arts, as a refuge from mega-monotony. In terms of economy, employment strategies, and social development, we believe that quality arts and crafts will have a very important revival.”
There is room in this world for broader thinking about societies near and far, and for what products are needed by makers and consumers alike. Just ask any Parisian wearing handmade indigo."
LI Edelkoort has a airy light studio in Paris, is a trendsetter and forecaster in trends and colour.
And from another article:Madeline Weinrib's Own Voice and interview with Madeleine Wienrib
MW: Find ways to understand the aesthetic of the market you want to enter. There are real differences in what people perceive and appreciate. The challenge for artisans is to see what people who are not artisans and who live in another culture will value highly enough to purchase. “How do I make what I do seem beautiful to these customers at this moment in time?” Linking with designers can be a big help, as they are, on a visual level, professional translators.
I like to work in isolation, but when all the other aspects of your life fall away as in divorce and the dismantling of a dream, that isolation can of itself be a shackle, because there is nowhere to turn. The isolation also makes it difficult to market yourself-I am not part of any mainstream let alone any stream in art textile or design sense. Yes I make and I do exhibit, but it all seems to be in a vacumm- what strategies do I have to market what I make- because I do have to sell in order to make a living.I do aspire to make beautiful things or at least decorative things, but I know very little of the market place in terms of trends or forecasts- should I know more?If I did, how would it influence what I make- is this just a bad dose of angst? So the photo is a little of how I feel- a heap of scraps that once emerged at the behest of a creative urge that suddenly lost its impetus.....